Where budgets leak

Most teams know how much they spent.
Almost none know where the leaks are.

Three patterns drain Google Ads budgets every month. Adtunez surfaces all three within 24 hours.

High-spend keywords with zero conversions

One keyword can quietly burn 20-40% of an entire campaign budget for 30 days while delivering nothing. Adtunez ranks these by absolute dollars wasted.

3:80

Three SKUs eating 80% of spend

Product Budget Dominance: when 3 of your products consume 80% of total spend — usually one winner subsidizing two losers. We surface the math, you reallocate.

6×

Device CPA imbalances

Mobile costing 6× what desktop costs is normal. Mobile costing 6× what desktop costs and converting at 1/3 the rate is a budget leak. We flag the gap.

Find every wasted dollar

Every keyword burning >20% of budget. Ranked by dollars.

Adtunez identifies every keyword spending more than 20% of its campaign's budget while converting zero times in the last 30 days — the most expensive form of inertia in paid search.

The view shows campaign, ad group, keyword, 30-day cost, and conversions side by side. Sort by spend, decide what to pause, move on. The whole audit takes 90 seconds.

✓Last-30-days cost per keyword
✓Conversion count beside spend
✓Sortable by absolute dollars wasted
✓One-click export to CSV for client reports

High Spend Keyword with 0 Conversions PPC budget management report showing keywords ranked by 30-day cost across charcuterie and luxe bites campaigns

Product Budget Dominance report showing top 10 products by 30-day spend with revenue, conversions, cost per conversion, and conv value/cost metrics for budget reallocation

Reallocate to winners

Stop over-funding losers. Starve no winners.

Product Budget Dominance shows your top 10 spending products with revenue, conversions, cost-per-conversion, and conversion-value-per-cost — all in one view. The pattern is usually obvious once you can see it: one or two SKUs are funding the rest of the catalog.

Adtunez doesn't tell you what to do. It shows you the data your team needs to make the call — faster than they'd ever assemble it manually.

Budget rules at a glance

Three thresholds. Three signals.

>20%

of campaign budget on a keyword with 0 conversions → flagged

25%+

CPA gap between devices in same campaign → flagged

80/3

of product spend on 3 SKUs → flagged

Find the leaks in your Google Ads budget in the next 10 minutes.

Adtunez scans your account, ranks every leak by dollar impact, and shows the data your team needs to act. 15 days free. No credit card.

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Most teams know how much they spent.Almost none know where the leaks are.